User acceptance of Turnitin application in Pakistani HEI's

M. Ahmed

S. Tufail


In recent past years, the emphasis over the research productivity is increased manifolds in Higher Education sector. To protect the originality of work, new plagiarism software’s are continuously being introduced in the market for scholars and researchers. These applications allow the users to be productive and enhance their research skills more effectively and efficiently. When new technologies are introduced in the market, its acceptance by users becomes essential. Different factors influence the acceptance of technology. The primary objective of this study is to examine the predictors that influence faculty and students ’ perceptions about the use and acceptance of Turnitin. In this study, the technology acceptance model (TAM) was implied. 315 participants have taken part in the electronic survey that is used to test the hypothesized research model. The results of the analysis have revealed that the actual use of Turnitin depends on Perceived usefulness and Perceived Ease of Use of the software.

Several findings and recommendations are discussed at the end of the paper. The objective of this study is to investigate the aspects that influence the stakeholder of Higher Education Institute’s (HEI) towards the acceptance and practice of Turnitin.

This paper was submitted to the International Integrity & Plagiarism Conference which ran between 2004-2014. The paper was peer reviewed by an independent editorial board and features in the conference proceedings.